Responsive web design

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3 December 2012
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While devices such as iPhone, iPad, BlackBerry, Netbook and Kindle to name but a few have become part of everyday life, every new client these days wants a mobile version of their website. In future years we’ll likely need to design for a number of additional inventions. For many websites, creating a website version for each resolution and new device would be impossible, impractical and more importantly extremely costly for the client.

Responsive web design (often abbreviated to RWD) is basically an approach to web design in which a site is crafted to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

How a site should display on different devices and not just different browsers is now something that must be taken into consideration when designing a web site. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPhone, the website should automatically switch to accommodate for resolution, image size and scripting abilities.

A website should have the technology to automatically respond to the user’s preferences and as a designer taking RWD into consideration can deliver a quality experience to your users no matter how large (or small) their display.
From mobile browsers, netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. As designers we really need to think beyond the desktop and craft beautiful designs that anticipate and respond to your user’s needs.

Don’t pay for three separate websites — one for desktop computers, one for mobile phones and one for tablets. Contact us today for your responsive web design, your site will automatically scale and adjust to every device and every screen size.

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